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San Ġiljan

    Head of Marketing - Saint Julian's, Malta - Betting Connections

    Betting Connections
    Betting Connections Saint Julian's, Malta

    17 hours ago

    Default job background
    Full time
    Description

    On behalf of our Client, we are looking for a Head of Marketing who will lead the marketing activities for their profitable iGaming business, supporting the success of multiple online casino brands.


    Tasks


    • Setup, manage and develop high performing marketing teams across multiple locations and ensure the teams are motivated and aligned to driving business success.
    • Develop and oversee the marketing strategy and all marketing activities for the business, including Affiliate, Digital, PPC, Programmatic, Social. * Ensure the maximum effectiveness and return on investment of all
    marketing activities. * Select and manage the appointment of outside service providers if and when required.


    • Evaluate and report on the effectiveness of all marketing activities (both internal and external).
    • Supervise the competitive landscape to constantly identify mew marketing opportunities to reach new market segments and expand market share. * Work with Marketing Tech and Business Intelligence to improve
    marketing effectiveness and be at the forefront of online advertising strategy and execution. * Other duties assigned related to the acquisition and/or

    branding-driven digital marketing campaigns * Manage budgets and optimize accordingly.

    Requirements


    • 5+ years in digital marketing role in online gaming/casino industry a must have * Track record of leading, managing and developing marketing
    • Demonstrable experience of driving change, ability to identify and change key business processes in order to improve the quality and impact of acquisition and brand campaigns. * Strong leadership qualities and a proven ability to motivate and
    influence people to deliver results. * An in depth understanding of affiliate marketing.


    • Extensive experience of stakeholder management.
    • Solid knowledge of adserving, tracking systems, RTB and their applications. * Digitally savvy – a strong understanding of the digital landscape
    and the ability to stay in front of the competition. * Strong analytical / reporting skills with the ability to make data-justified business decisions Strong communication skills with the ability to be able to communicate effectively with all levels within the business

    Benefits


    • Hybrid work arrangement with possibilities of working from home and Malta office * Onetime bonus to help setup comfortable workstation at home
    (claimable after probation) * Wellbeing benefit, we pay for your gym membership/classes (claimable after probation)
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