Jobs

    Digital Marketing Executive - Malta Island - Boston Link

    Boston Link
    Boston Link Malta Island

    18 hours ago

    Default job background
    Full time
    Description

    • Plan and monitor the ongoing company presence on social media
    • Be actively involved in SEO efforts (keyword, image optimization etc.)
    • 2+ years' experience in digital marketing for Sports Betting Our client is seeking for a Digital Marketing Executive who can bring these qualities and join their growing team

    Responsibilities:

    • Assist in the formulation of strategies to build a lasting digital connection with consumers
    • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
    • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
    • Be actively involved in SEO efforts (keyword, image optimization etc.)
    • Prepare online newsletters and promotional emails and organize their distribution through various channels
    • Provide creative ideas for content marketing and update website
    • Collaborate with designers to improve user experience
    • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Search Console, Tag Manager, FullStory etc.)
    • Acquire insight in online marketing trends and keep strategies up to date
    • Maintain partnerships with media agencies and vendors

    Qualifications:

    • Spanish speaker with good English communication skills
    • 2+ years' experience in digital marketing for Sports Betting
    • Proven experience as Digital Marketing Executive or similar role
    • Excellent understanding of digital marketing concepts and best practices
    • Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
    • Experience in PPC and programmatic advertising
    • Working knowledge of ad serving tools
    • Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, AdWords, Optimize, Tag Manager etc.)
    • Skills and experience in creative content writing
    • Analytical mindset and critical thinking
    • Excellent communication and interpersonal skills
    • Demonstrates sense of passion and pride about marketing, sports, and own work.
    • Positive attitude, adapts well and approaches new ways of working enthusiastically.
    • Team player with good stakeholder management abilities.
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