PPC Manager - Malta Island - Boston Link

Description

• Experience with Google Tag Manager or similar is a plus
• Minimum 12 years' experience in iGaming
• Professional experience with running ads on Google, Bing, Apple Search Ads Our client is seeking for a PPC Manager who can bring these qualities and join their growing team

• Professional experience with running ads on Google Ads, Bing Ads, Apple Search Ads
• Minimum 12 years' experience in iGaming
• Practical experience with Google Ads Editor, Microsoft Ads Editor, Tracking tools, Excel
• Experience with Google Tag Manager or similar is a plus
• Strong analytical mindset and focus on performance
• Ability to work in a targetdriven and fastpast environment
• Highly proactive, wellorganized and analytical Key tasks:
• Develop an overall PPC strategy across all group brands.
• Develop and execute localized PPC strategies where needed.
• Integrate, manage and populate all group PPC profiles and daytoday activities running across all platforms, including Google, Bing, Apple and YouTube.
• Work closely with the content and design teams to create effective and engaging content, across all markets, in all languages.
• Ensure all content is produced to the highest professional standards and meets all compliance standards and requirements.
• Ensuring positive ROI from all active PPC ad accounts
• Analyse, review, and report on campaign performance showing results & main KPI's.
• Identify new opportunities for growth across various markets and PPC channels.
• Assist the Digital Acquisition team with paid campaigns; including daily optimization, budget management and other performance related tasks.
• Regular analysis and reporting of campaign performance.